CONSUMER TRUTH
Our fandom is passionately divided on the proper way to enjoy a Lunchables Pizza, hot or cold?
THE IDEA
After 30 years of serving its iconic pizza cold, Lunchables declares itself Team Hot with the Fireside Pizza Grill.
Now, snackers can unwind by the campfire and enjoy a Lunchables Pizza the way they should be enjoyed during fall, roasted over an open fire.
This idea and social content was made with my writing partner RJ Dralle and creative director Emma Arnold. Packaging and KVs made with Katie Bowman and Imogen Hayward.
of Velveeta socials established a distinct visual identity through bold effects and attitude, helping the brand stand out in a saturated, meme-driven landscape. Over two years, we built a repeatable recipe format using eye-catching visuals and craveable food shots to drive engagement and give consumers a reason to follow. By tapping into trending recipes and positioning Velveeta as an easy upgrade, we made the brand a natural fit for content consumers already loved.
THE yassss-ification
From June 2024-July 2026
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55%
follower growth
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In 2025 Velveeta became a sponsor of the Kansas City Chiefs with an in stadium activation. The team launched exclusive merch drops, a photo op station at tailgates and a Jumbotron fashion moment during games. I worked with the team to continue this activation to our social channels including four travel shoots.
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